A little something from my book writing journey, XO The niche is something that has been discussed at length in terms of career objectives for as long as I remember. “Be good at one thing, specialize, and continue to grow and therefore earn a significant income” is going through my head currently. It is awesome to be super skilled and the go-to expert for a given field/subfield, but what if that something does not turn up the volume in your life? It creates financial security